AcuityMD Blog

Follow the patient, win the deal: 4 ways longitudinal patient data gives MedTech reps a commercial edge

June 2, 2026

Unlike encounter-level data, which captures a single interaction, longitudinal data reveals the full arc of a patient's path, from initial diagnosis through treatment, outcomes, and follow-on care.

MedTech runs on context. Now AI does too.

April 21, 2026

In the MedTech world, AI can help, but only with the right foundation. We've spent years building that foundation at AcuityMD. Today, we're putting it to work.

AI is changing how MedTech reps sell

March 25, 2026

MedTech reps are already adopting AI on their own, spending 10x more time in ChatGPT than any CRM. Here's how they're using it to prepare smarter — and why purpose-built MedTech AI is the next step.

The ASC opportunity in cardiac ablation after CMS approval

February 26, 2026

The Centers for Medicare and Medicaid Services (CMS) has unlocked a big opportunity, allowing certain cardiac ablation procedures in ambulatory surgery centers (ASCs) for the first time.

Take the guesswork out of physician visits with AcuityMD HCP Schedules

February 23, 2026

HCP Schedules gives MedTech sales teams the confidence to plan physician visits that actually happen—turning missed drop-ins into productive, high-impact conversations.

5 steps to operationalize commercial excellence in MedTech

January 30, 2026

MedTech sales today isn't about working harder, it's about working smarter. These five data-focused strategies can transform commercial teams, helping them outshine the competition.

What AI actually means for MedTech sales

January 15, 2026

AI is everywhere right now, from funding announcements and product launches to an endless stream of demos promising transformational change. What could an AI-powered MedTech rep’s day actually look like in the near future?

CMS data shows strong - but uneven - ASC growth for colorectal procedures

November 17, 2025

We analyzed CMS data in our proprietary model to learn if procedures linked to colorectal health are becoming more common in ASCs.

How AcuityMD's AI tools help MedTech teams improve forecast accuracy and performance

November 10, 2025

Even the most experienced leaders often just have historical data that doesn’t show what’s coming next. MedTech commercial teams need a fundamentally better way to set goals and track performance; one that doesn’t create unneeded stress or lead to missed quarters.

How MedTech teams can demonstrate value with site of care reimbursement data

October 29, 2025

Reimbursement data gives MedTech teams the financial context needed to prove their product's value to hospitals and health systems. As hospitals and health systems revise their budgets to plan for upcoming CMS cuts, this has become a critical factor for evaluating MedTech.

AI governance in healthcare: What the AMA's new policy means for MedTech sales and adoption

September 23, 2025

The AMA’s new AI governance policy will shape how healthcare organizations adopt AI. What does this mean for MedTech sales teams, healthcare adoption strategies, and the future of AI in medical devices?

Designing with empathy: My career journey at AcuityMD

September 17, 2025

Picture your user opening a tiny laptop in a hospital parking lot, trying to decide whether to spend the next two hours driving directly north or taking a detour to another doctor on the way. If your product doesn’t give them clarity at that moment, it fails.

Competitive physician hiring is reshaping your territory. Here’s how to make the first move.

September 9, 2025

Physician shortages have been an issue for years, and the problem is projected to only get worse. It’s also been noted that more physicians are leaving their private practices behind. These factors and others are contributing to a new emerging trend - competitive hiring.

Health systems are cutting costs. Here’s how MedTech reps can still win.

September 4, 2025

With increased tariffs and looming cuts to Medicare and Medicaid, many healthcare executives are revising their long-term strategies. Financial sustainability is no longer a background concern; it’s the primary lens through which many decisions are made.

Strategic spinoffs: Why some MedTech giants are choosing divestitures over diversification

August 19, 2025

Some MedTech giants are looking to streamline their diverse portfolios, spinning some divisions off into new companies.

You won’t just build features, you’ll build your career - ownership and autonomy at AcuityMD

August 12, 2025

Simon Labute, Staff Software Engineer, Applications, explains why he loves working at AcuityMD, the ownership and room to grow he has on his projects, and how our culture is different than any other place he's been before.

Physicians are increasingly leaving private practice - how should MedTech sales reps adjust?

July 29, 2025

Even veteran reps who know their territories inside and out have to work harder than ever to stay on top of the latest trends.

How to prove the clinical value of your product with real-world patient data

July 22, 2025

The rules of MedTech sales have changed. Innovative new treatments still capture attention, but the increased scrutiny that comes with value analysis committees and value based care programs mean that MedTech companies need to prove the impact of new technologies with hard data.

The ROI reality check: Making every dollar count for MedTech startups

July 16, 2025

Bringing a new medical device to market is one of the most expensive and time-intensive endeavors in all of business. For startup and growth-stage companies with limited runway remaining, this is where dreams either become terrific realities or expensive failures.

How to win in MedTech: 5 key takeaways for achieving commercial excellence

July 8, 2025

The complexity of MedTech sales cycle - with its long timelines, purchasing decisions influenced by diverse stakeholders, and compliance issues - make commercial excellence a top priority.

AI agents will transform MedTech

June 25, 2025

At AcuityMD we've been bullish on AI since the launch of our very first entity resolution algorithm. But we've been blown away by how quickly agentic AI, AI that takes action proactively, is reshaping how we can build new products.

The future of healthcare: How AI is improving diagnosis, reducing burnout, and enhancing patient care

June 20, 2025

Artificial intelligence in healthcare is no longer just a future possibility. It's already fundamentally changing how medical professionals deliver care and how patients experience treatment.

How MedTech companies can use AI to speed innovation and grow sales

June 20, 2025

While AI has already transformed product development and clinical applications, its potential for commercial transformation remains largely untapped.

How to position your MedTech company for today's bigger - but more selective - funding

June 10, 2025

MedTech funding surged to $3.7B in Q1 2025 with larger deals but fewer investments. Learn how to position your company for today's selective market.

Using complex data to build a simple ROI case

May 27, 2025

Sometimes you realize that you have to make something that doesn’t exist at all. Then the challenge for data analysts, designers, and developers is not just figuring out how to fill a blank canvas, but how to create the canvas itself.

How tariffs and other barriers will affect medical device sales in 2025

May 7, 2025

Health systems, MedTech companies, and payers are all being challenged to gauge the financial and clinical impacts of recent tariff announcements.

Unlocking the complete referral network: How AcuityMD's new Referral Pathways and upstream Care Journeys features transform MedTech sales

April 28, 2025

MedTech sales reps that want to create educational events or marketing campaigns that connect PCPs to the HCPs offering their newest treatment have no way to know who to target without a lot of legwork or guesswork.

Power up your MedTech sales strategy with AI

April 16, 2025

MedTech sales reps are burdened with too many manual tasks that take valuable time away from actually selling. AI can help reps by automating these tasks.

State-by-state variability in the increase in outpatient spinal surgeries

March 6, 2025

Advancements in minimally invasive surgical technologies can significantly reduce healthcare costs, presenting a compelling case for the continued growth and adoption of outpatient spine surgery.

How payer insights elevate your MedTech sales strategy

February 11, 2025

Insights into how payers are reimbursing certain procedures and providers enables MedTech companies to focus on the opportunities with the highest potential for product adoption and revenue growth.

How MedTech companies are leaving money on the table with inefficient contract management

January 7, 2025

Securing contracts with IDNs and GPOs is becoming more important for MedTech companies in order to maximize sales. Unfortunately, most companies don’t have a plan or process that allows them to tap into the potential revenue of these contracts.

Why MedTech companies need to move beyond CRM to optimize sales and strategy

November 14, 2024

CRM platforms have long been the go-to tool for sales and marketing teams to track their sales cycles and activities. However, they often fail to deliver real value, especially in MedTech.

How to sync marketing and sales around your product launch

October 28, 2024

It's critical to get the transition to commercialization right. Marketing, sales, sales ops, R&D, finance, supply chain, leadership, and advisory boards are all stakeholders and they all need to be singing from the same sheet of music to get a product launch right.

A new view into how medical technology can impact patient care

October 15, 2024

AcuityMD Care Journeys is a first-of-its-kind experience that shows a full view of longitudinal patient data to provide a clear understanding of the journey for patients with complex clinical histories.

A look back at Flywheel 2024

October 8, 2024

Flywheel is quickly becoming the event for MedTech commercial leaders to stay ahead of market trends and take the latest best practices back to their organizations, and we know it’s going to get bigger and better every year.

Our newest solution will accelerate revenue and improve your contract performance

September 23, 2024

AcuityMD Contracts is the first and only contract management solution built to help MedTech companies maximize contract revenue. It puts contract intelligence directly in front of sales teams to focus on high-yield opportunities and close deals faster.

How to identify Key Opinion Leaders (KOLs) for your product launch

September 9, 2024

Taking a new product to the commercialization stage is an exciting time for any company, whether a small startup or a global giant. But it’s also a time fraught with risk, and a launch that fizzles out can have a severe negative impact on an organization.

How to cross-sell effectively

August 26, 2024

Cold calling new prospects is like going on a blind date. Sure, it can be useful at times and it might actually lead to something long term, but more often than not, you’re repeatedly starting over from scratch. An effective cross-selling strategy can increase revenue and shorten sales cycles.

How to prepare for MedTech conferences

August 2, 2024

The most effective sales reps prepare for events the same way they would prepare for a big pitch. They show up armed with insights about the needs of certain healthcare providers and how their product provides a unique solution to their challenges.

How to leverage your physicians' networks to grow sales

July 15, 2024

93% of people prefer personal influences in their buying decision. How can you leverage this information in B2B MedTech sales?

How to get a physician to open your email

June 21, 2024

Emails are quickly becoming your best chance to get a foot in the door. But there’s no doubt you’ve heard over and over that nobody opens emails. So how are you supposed to resolve this conflict?

Profit vs. nonprofit hospitals: What's the difference?

January 12, 2024

For-profit and nonprofit hospitals play a role in American healthcare. Read on to learn more about both types of hospitals.

Accelerating adoption of medical technology, together with you

November 28, 2023

At our inaugural Flywheel Conference, our customers showed that converting data into easily usable, actionable insight creates momentum that not only simplifies workflows – it propels your business.

Who are the largest healthcare companies in 2023?

October 27, 2023

What companies are in the healthcare field? AcuityMD discusses some of the largest and most influential, including why they make such a difference.

Inpatient vs. outpatient: What's the difference?

October 18, 2023

Inpatient and outpatient care are two types of care delivered differently and billed differently in healthcare settings.

Four pillars for a successful MedTech market product launch

October 12, 2023

Successfully introducing a product into the MedTech market can be challenging. Now, experts are carving out a clearer pathway.

Top 10 largest health systems in the U.S.

June 26, 2023

How a medical system is built can help show how this idea shapes healthcare. Keep reading for the largest health systems in the U.S.

Geographic disparities in the rise of orthopaedic ASCs

June 25, 2023

AcuityMD has been closely following the trend of surgeries shifting away from hospital-based settings into freestanding ASCs.

What types of tools do doctors typically use?

June 23, 2023

Knowing the specialty and subspecialty of a medical professional is the best way to determine what tools they use and what they may need.

What is territory management? 10 tips for sales reps

June 22, 2023

Establishing sales territories should be a top priority to help optimize your results and empower your sales representatives.

What are DRG codes & what are they used for?

June 20, 2023

Discover what DRG codes are and how they're used in the healthcare industry. Learn how these codes impact patient care and hospital reimbursement.

Acute care: What is it and how does it work?

June 19, 2023

Acute care treats medical conditions that require immediate intervention. Which acute care setting is right for you? Find out below!

10 ways to sell medical devices and supplies

May 16, 2023

To sell medical devices and supplies, understand why your product is necessary and how it works to better sell to healthcare professionals.

11 helpful strategies for marketing your medical device

April 24, 2023

Marketing your medical device begins and ends with establishing a trustworthy and dependable brand that appeals to a mass market.

Inbound vs. outbound sales: What’s the difference?

April 12, 2023

When deciding between inbound or outbound sales strategies, consider a combination of both to successfully generate and convert leads.

What is medical device sales?

April 11, 2023

Are you thinking of jumping into the medical device sales field but don’t know where to start? Learn the basics and get some tips with AcuityMD.

3 ways MedTech sales reps stand out to surgeons

January 9, 2023

It can be tough to connect with a doctor and convert them. As a doctor, here are three things I look for when deciding to meet and work with a rep.

MedTech deserves a commercial flywheel

November 14, 2022

Interacting with Medical Technology is a deeply personal experience. By solving the business challenges MedTech companies face, we can help solve these deeply personal challenges that millions of patients face every day.

ASC quality and cost of care

May 3, 2021

ASCs deliver quality, cost-effective care with lower readmission rates, yet many Medicare patients still face barriers accessing orthopaedic procedures.

Ambulatory surgery center accessibility in the USA

April 12, 2021

Ambulatory Surgery Centers offer a safer, more affordable alternative to hospital care, but patient access varies widely by state and geography across the U.S.