Webinars

Successfully launching a product is critical for a pre-commercial or growth stage company, whether they are looking to bring in revenue to become self-sufficient, or become an attractive target for acquisition.

If your organization is relying on manual CRM updates to track leads, opportunities, and activities, how can you avoid the “garbage in, garbage out” cycle of data so your reps have an accurate view into opportunities?

Olympus took inspiration from companies famous for excellent service like Amazon and Disney to elevate their own approach to customer service.

The transition from product ideation to launch is an exciting milestone, but it’s critical to get your launch planning correct. Your entire organization needs to be in sync to have a shot at success, particularly your sales and marketing functions.

Medtech companies face an uphill battle when launching a new product, including finding doctors who will not only try your technology, but advocate for it.

There could be opportunities right under your nose, and you don’t even know it. Cross-selling - getting your customers to adopt another product of yours - can be the secret to expanding your pipeline and increasing revenue.

93% of people trust friends and family over all other influences when it comes to purchases. That’s why peer-to-peer selling is so powerful.

The days of walking into a hospital are over. More and more, conferences are one of the few places you can get in front of your target HCPs.

Healthcare providers aren’t as accessible to MedTech reps as they once were. Emails are quickly becoming your best chance to get a foot in the door. But 70-80% of emails aren't even opened. So what are you supposed to do?