In the News

Analyzing Data in the Medical Device Marketing Landscape

November 28, 2023

Understanding how to analyze and leverage data for medical device marketing is critical to product launch success. In this *Life Sciences Intelligence* article, learn why it’s critical for MedTech companies to understand their ICP (Ideal Customer Profile) even beyond product launch, and predictions for what 2024 will bring to the MedTech space.

Anika Therapeutics Streamlines Path to Commercialization

August 9, 2023

While medtech commercialization is complex and different for each product, having a platform that efficiently and accurately identifies new opportunities is invaluable. In this article, Anika Therapeutics shares how new data insights enabled their sales reps to drive more effective call plans -- surfacing over 500 relevant surgeons and more than $20 million in pipeline opportunities.

Trends That Could Define Medtech’s Success in 2023

January 3, 2023

The top trend that could define MedTech in 2023? Empower your salesforce (or lose your people), according to MD+DI. "The smart companies are going to be the ones that wake up to that earlier and start investing in empowering their salesforce as opposed to monitoring or taking a Big Brother approach," says AcuityMD CEO Michael Monovoukas.

AcuityMD Named Pharmaceutical Marketing Venture to Watch

December 13, 2022

"A lot of folks have taken almost a pejorative framing, describing the medical technology industry as behind pharma or behind other industries,” Monovoukas told Med Ad News. "The reality is the medical device industry has never had a tool that was built with their own needs and use cases in mind."

AcuityMD Raises $31M to Make Data from Medical Devices Actionable

May 12, 2022

Like much of healthcare, medical devices data is siloed. That means that manufacturers lose visibility on the patient after they sell the device, providers have trouble keeping up with the increasing pace of innovation, and payers reimburse healthcare providers without knowing which products were used. AcuityMD is a platform looking to close those gaps.

AcuityMD Raises $7M to Better Track the Evolving World of Medical Hardware

May 25, 2021

“There are thousands of products being launched each year and so it’s almost impossible for a surgeon, after they’ve graduated fellowship or residency to keep track of the latest and greatest medical technology out there,” Monovoukas said. “We view this as a software and coordination problem, where you have all this data out there and it’s inefficient in getting to the decision-maker.”